Cloud 9 - Training Grounds
90-ish second online spot with several cut-down highlight versions.
Credits:
Written and Directed by Dylan Owens
Designed, Animated, and Edited by yours truly
Additional Design by Andrew Lockhart
Voice Over by Melina Finck
VO Tracking and Final Sound Mix by Josh Kern
Music - "Run Thru" by Butter Music and Sound
Our challenge was to create animated video content that brought to life “Training Grounds Gym,” the new subscription service offered by Cloud9 Training Grounds (TG). The client wanted to make sure new and loyal fans are made aware and see the value of “Gym,” and come away wanting to learn more about it.
We created a longer-form video that covered the wide product offerings of the whole TG program, and made additional focused edits that highlighted the TG Gym product as it was launching.
“Marc was the first person I thought of when I got the go-ahead to work on this spot for Cloud 9. Because it’s such a post-heavy concept, I knew we’d need someone that was a motion graphics and editing expert. Marc is that guy. He never settled in any phase of the project, was always game for notes and generally, was a delight to work with.
Hire him for your ska band and/or motion graphics needs post-haste!”
Process
I wanted to add the energy of live arena graphics to the established TG brand to make this launch feel right at home with a Cloud9 e-sports event. I looked for inspiration in broadcast sports packages, and asked for advice from a few motion designers who had worked in that space. I was excited to get my hands dirty here because I hadn’t been able to try some of these trends and techniques before this project.
Animation Tests
I tried my best to use expressions and “master properties” to optimize and shortcut the hard-looking stuff.